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Brazilian Coffee

Trisimple — Mon, 02 Jun 2008 07:45:38 +0000

Adultery, deceit and politics, all the makings of a modern-day best-seller, yet this story is over 250 years old and what ultimately led to brazilian coffee. In 1727 a Brazilian official named Francisco de Melho Palheta was invited to mediate a heated border dispute between French and Dutch Guiana. Both governments were actively growing coffee in Guiana and closely guarded their financial interests by not allowing the exportation of viable coffee seeds.

Palheta quickly accepted the invitation with hopes of somehow obtaining some seeds for planting coffee in Brazil. While in Guiana Palheta became romantically involved with the French Governors wife. Upon his departure, after successfully mediating a solution to the border issue, the Governors wife presented him with a bouquet of flowers in which she had disguised several coffee seedlings.

The Brazilians quickly learned the rudiments of growing coffee with emphasis on quantity over quality, which is still the prevalent philosophy when it comes to growing coffee in Brazil. Brazil is by far the largest producer of coffee in the world with over forty percent of all coffee coming from this country. However, the vast majority is of marginal quality and what the major commercial processors such as Folgers, Maxwell House etc… rely on as the base product for their blends. By adding small amounts of higher quality coffee they are able to enhance flavor, body and aroma and provide a product that is acceptable to the masses at a reasonable price.

The production of coffee in Brazil had a dark side. As the cultivation of coffee in Brazil grew, so did slavery. Without enough local labor to handle the ever increasing demand for coffee, the Brazilian Government imported slaves by the tens of thousands. By 1828 well over a million slaves, nearly a third of the population, labored on the coffee plantations.

In response to pressure from the British Government, who had outlawed slavery and were boycotting Brazilian slave-grown coffee, Brazil half-heartedly outlawed slavery. Though importation of slaves declined, it did not cease and the two-million or so slaves that were already in the country remained in bondage. It would be another fifty years before slavery was truly abolished.

As production of coffee in Brazil modernized, modern being a relative term for a third-world country. A few growers established a reputation for providing high-quality coffee and edged their way into the American specialty market.

The best coffee in Brazil comes from the region around San Paulo and is named for the port through which it is exported, Santos. Santos is known for its smooth flavor, medium body and moderate acidity. While Santos is the best coffee in Brazil, it is still far from extraordinary when compared to other gourmet coffees of the world.

Even with the reputation of providing low-grade coffee to the masses, the impact Brazil has had on the world coffee trade is undeniable. Without Brazilian coffee to stabilize the market, coffee prices could be three to four times what they are. Imagine paying $15-20 for a one pound can of Folgers. I, for one, am grateful to Brazil for providing the world with cheap coffee.

Coffee Cupping For The Fun Of It

Trisimple — Sat, 31 May 2008 07:44:25 +0000

Coffee cupping is a method to compare the different characteristics of a coffee bean. Cupping lets us compare different coffees against each other to evaluate the uniqueness between them. This information can give us a better understanding of each different region and their basic tastes.

Having a coffee cupping party at home is a great way to socialize and enjoy coffee while evaluating and sharing thoughts on the different blends. It can be fun and a sense of adventure discovering flavors and nuances you never thought existed in a cup of coffee.

Gather some coffee lovers together with a small cupping supply and let the fun begin.

Coffee cupping is not difficult and will take some practice and patience but the reward will give you invaluable knowledge about coffee.

Your cupping supply will consist of the following :

1. Fresh filtered water, not distilled or softened.

2. A coffee scoop that holds 2 tablespoons.

3. Small cupping cups that hold 5 ounces each

(3 for each sample; if cupping 3 coffees you will need 9).

4. Small rectangle plastic trays to hold beans; 1 for each coffee.

5. Cupping spoons that are deep for holding samples and slurping.

6. Whole Bean Coffee; enough for 3 cups each-six tablespoons.

To Begin:

· Bring water to rolling boil and let stand.

· Put your cups on the table in 3 groups of 3 each.

· Using your scoop measure 1 scoop of beans per cup.

· Grind coffee beans to a fine consistency and put in cup.

Make sure to grind each coffee to the same fineness and clean the grinder after each grinding.

Start by sniffing each of the coffee samples then begin pouring water just off the boiling point on the grounds. Allow the coffee to steep for 3 to 4 minutes. Using your spoon gently break the crust and take time to smell the coffee at this point. Once the crust is broken gently stir the coffee to allow some of the grounds to sink. Any left on top should be scooped out and thrown away.

After cooling slightly start slurping the coffee from the spoon. Let it splash over your entire palate letting your taste buds experience and acknowledge each flavor. It’s fun to see how many funny sounds you can make while slurping.

You could even make a game of it to see who can make the funniest sounds. Hold the coffee in your mouth without swallowing and swish it around and begin to realize all the different taste sensations. At this point, spit the coffee out and begin sharing your experience and thoughts with the rest of the group. There are no right or wrongs just opinions.

For many beginners evaluating coffee with other coffee lovers will open your eyes and your taste buds to flavors in coffee that you might have missed. It is a fun way to share a new understanding and appreciation for coffee cupping and enjoy it all at the same time.

English Coffee

Trisimple — Fri, 30 May 2008 07:43:40 +0000

With English Tea being a very familiar term, English coffee may seem as contrary a term as Arctic bananas; however, England’s impact on the coffee trade and the world of business is undeniable. The history of English coffee began in 1650 at Oxford University when a Lebanese immigrant opened the first coffeehouse on campus.

Initially, coffee was seen as novelty and a snake oil, if you will, as the proprietor touted many incredible medical claims. His English coffee was said to aid in digestion, cure headaches, coughs, dropsy, gout, scurvy and even prevent miscarriages. About the only claim that was accurate was that English coffee prevented drowsiness.

By 1700, however, coffee had become a very popular beverage and there were more than two thousand coffeehouses in London. Coffeehouses occupied more retail space and paid more rent than any other trade. They came to be known as Penny Universities, because for the price of a cup of coffee, one penny, a person could sit for hours and engage in stimulating conversation with educated people.

Each coffeehouse specialized in a different clientele. In one, physicians could be consulted. Other’s catered to lawyers, actors, army officers, or clergy. English coffee became the beverage of business and one coffeehouse in particular grew into one of the worlds largest and most well known companies. Edward Lloyd’s coffeehouse catered primarily to seafarers and merchants and he regularly prepared “ships’ lists” for underwriters who met there to offer insurance to the ship captains. And so began Lloyd’s of London, the famous insurance company.

Prior to the popularity of English coffee, beer, or ale, was the morning beverage of choice among the working class. The pubs and taverns were filled early in the morning with workers who stopped in for a few pints of camaraderie before heading off to the factories and shops around London.

One English writer wrote in 1624, “They flock to the taverns to dizzy their brains and a productionless society is the result.” Fifty years later another writer credited English coffee with stimulating the economy as he wrote, “Coffee drinking hath caused a greater sobriety than has ever been seen in the business of London.”

By the late 18th century the buzz of English coffee subsided and tea became the preferred British drink, due much in part to the outcry of women, who were excluded from the all-male society of the coffeehouse and complained loudly. A group of angry coffeehouse widows filed a petition with the English government to ban coffee on the grounds that their men were never at home and their duties as husband and father were being neglected. English coffee was not banned but the outcry did have repercussions on the coffeehouse business and men returned to the taverns instead.

Starbucks Coffee Company

Trisimple — Thu, 08 May 2008 08:05:48 +0000

Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea. It was important to them that the city of Seattle to have access their coffee.

The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago.

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.

In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.

Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.

They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.

Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.